Social media is a world of its own, and it can be hard to know where to channel your resources in order to attract the right people to your business. Through understanding your organisation and your brand, we will develop a strategy for paid social that spans any or all platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube, with your objectives front and centre.
Paid social isn’t just about boosting posts. It’s about choosing the right platforms, formats, and targeting strategies to spark attention and drive results. We bring together key elements of paid social to make every campaign count:
We tailor strategies for the right mix of channels, whether it's Meta, LinkedIn, TikTok or X, depending on your audience, objectives, and content.
We use precise targeting tools, from lookalike audiences to interest and behaviour segments, to connect with your ideal customer.
From awareness to conversion, we craft campaigns that guide users through the funnel with messaging designed for each stage.
We re-engage users who’ve interacted with your brand before, keeping you front-of-mind and driving them closer to action.
With clear goals and KPIs, we continuously monitor results and make data-backed adjustments to improve performance and ROI.
We align paid social with your broader digital strategy, whether that's PPC, organic or anything else, so all parts work harder together.
Today, social media is a pay-to-play world where there’s a wealth of competition both from businesses and other individual users. Every time you post on a social media platform, you’re competing with all the other ‘noise’ within that space. That’s why even those with great organic social media will have limited results unless they put spend behind some of their posts. In addition, paid social posts open up a range of functions that aren’t otherwise available, allowing you to be even more effective at boosting your brand and helping your customers discover all the benefits of your business.
When we begin working together, we take the time to understand your goals and what you want to achieve through paid social. Then we dive into the world your audience lives in looking at things like, what kind of content they engage with, how their behaviours are evolving, and what trends are shaping your industry.
We also look outside your immediate competitors to get inspiration from the broader landscape and understand the full conversation happening around your subject area
Once we know who we’re talking to and what they respond to, we shape your strategy accordingly. That includes defining a clear plan for each platform, tailoring the message, creative and formats to suit the people you’re targeting.
We’ll also help guide your team, whether that’s with set-up, creative direction or next steps to make sure everything lands in the way it should.
That means we work together, using your expertise and our knowledge to create something stronger. We’ll support you with everything from ad setup to translating your brand into paid campaigns.
It’s a team effort, and we’re here to make sure you feel confident every step of the way.
Once everything is set up, we begin the process of refinement and really getting you to where you want to be online. As we learn more about your business and your online audience, we will be able to gain cumulative results, constantly optimising your messaging and ultimately generating more fans for your business, who have a higher chance of ultimately turning into paying customers.
Our reporting is always transparent, and we place your results in context so you know what to expect.
That means comparing performance with industry benchmarks, sharing our own averages, and helping you understand what ‘good’ looks like for your business...
Our approach is based on testing, but it’s never random. We take a business-first mindset, testing purposefully to find what works and continuing to push things forward in line with your goals. That way, we can keep aiming higher and make your budget work harder.
Paid social isn’t just about setting budgets and pressing go, it’s about the message, the format, and how it all comes together to make an impact. We combine creative direction with data-led insights to shape campaigns that stop the scroll, spark interest and drive action.
Whether it’s refining ad copy, testing visuals, or exploring new formats, we make sure your campaigns not only perform, but resonate.
Partnering with Verkeer was a great move for us at Jones Whyte. Their strategic approach to PPC, deep understanding of high-intent search behavior, and ability to fine-tune our campaigns delivered outstanding results. In just three months, we saw a 104% increase in leads while reducing our CPA by 38%. Their expertise in budget allocation, competitor analysis, and campaign optimisation ensured we remained highly competitive without unnecessary spend.
Paid social is one of the most valuable aspects of a digital strategy because it empowers your brand to grow its audience and widen its user base. Crucially, it enables you to create customisable target audiences that it gives you control over who sees your content, when, and how. This targeted approach gets your advertising campaigns seen by the people most likely to be converted to paying customers, which is excellent news for your bottom line.
The best platform for your paid social campaign varies from one organisation to the next. It depends on which platforms your target audiences use the most, but generally speaking, the most popular platforms for paid social include Facebook, LinkedIn, Instagram, Twitter and YouTube.
Data analysis and A/B testing will help to determine which platforms your audience responds to best. It’s an integral part of any paid social campaign because when you know where your audience is, engaging with them is far easier.
No, you don’t need to boost every one of your social posts. Paid social experts recommend boosting only organic social posts that are performing particularly well already. Boosting, even just for a few dollars, can help performing posts to gain more engagement and reach, which is what we’re looking to achieve.
There are dozens of KPI metrics that you can track, and their relevance varies from business to business. Some of the most important KPIs include growth of connections, activity per week, engagement rate per post, coverage, impressions per post and per week, and cost per impression. When you work with us, we will discuss which KPIs are most relevant to you and your overall goals.
By structuring content in ways that AI systems like ChatGPT and Google’s AI Overviews can trust, summarise, and cite, we enhance visibility in AI-generated responses. This approach ensures your content is not only discoverable but also positioned as a reliable source in the evolving landscape of AI-assisted search.
We boost conversions and ROI with our expert CRO services. As a conversion rate optimisation agency we use A/B testing, UX, and analytics to drive results.
We use insight-led social media strategies to turn engagement into measurable business growth and not just likes and follows.
We work with you to meet your goals. We start by listening to you and learning what your values are before applying our specialist knowledge to deliver digital marketing that makes a difference.
We partner with you to expand your global reach. By understanding your unique goals and values, we leverage our expertise in international markets to craft strategies that resonate across cultures and deliver meaningful results.
We help businesses grow sustainable organic traffic by improving their visibility in search engines. Our team focuses on technical SEO, content optimisation, and intelligent keyword targeting to drive high-quality, relevant traffic. By aligning search strategy with user intent and business goals, we deliver long-term results.
We deliver results-driven Paid Search campaigns that help clients achieve immediate visibility and targeted traffic through platforms like Google Ads. We carefully select high-intent keywords, craft compelling ad creatives, and optimise landing pages to maximise conversion potential—all while managing budget efficiently. With precise audience targeting and performance tracking, we offer agile scalability and quick turnarounds where visibility and lead-generation matter most.
We seek to demystify digital marketing, which means we want you to feel informed and involved in the process. That’s why we provide in-depth, bespoke training to help you and your team grow your digital knowledge.
GA4 optimisation for healthcare, finance, and real estate brands. Improving data accuracy, reporting, and smarter decision-making.