what we do
Boost your online presence and drive traffic
Ensuring that everything is set up correctly for ideal PPC advertising performance.
Assessing which audiences engage with you the most, whether or not they align with your focus groups, and how you can more effectively engage your true target audiences.
Rapidly identifying what works and what doesn’t and building more effective PPC strategies using this data.
Understanding which terms we need to be present on and where other channels are picking up the traffic to ensure that your resources are concentrated in the most beneficial areas possible.
Our case studies provide solid evidence of our drive and passion for success. Explore our wins and how we achieved remarkable results for our clients.
We expect that the future of paid search will focus less on individual keywords and more about what is needed at any given moment to engage users and encourage them to click through.
Google and other ad providers are changing their best practices in line with changing user behaviour, and your business needs to move with the times to capitalise wherever it can.
As platforms evolve and automation becomes even more productive and widely implemented, there will be more room for specialists to scrutinise, interrogate, and utilise the data being collected to make better, more strategic advertising decisions with higher ROI rates.
Our team are always staying up to date with the latest developments in all things search and social - check out some of their latest insightsRead All Posts
Looking to drive more e-commerce revenue? Here’s our top tips for growth this year,
There is a wealth of information online at the moment about COVID-19 measures, what to do and whether to pause, stop or continue marketing your business.
In July 2018, Google underwent a major algorithm update which has been making waves in the world of SEO agencies.
It is one of the big questions in the world of SEO: is Social Media important to SEO? The answer is that it certainly does, but perhaps not in the ways that first spring to mind, through ‘likes’, ‘shares’ and so on.
Is content marketing becoming less impactful, meaningful and ultimately less successful for your business? We explore these questions and discuss what you should be creating and how it should be disseminated?
Whenever an end user types a search term into a search engine like Google, they receive a list of results on the search engine results page (SERP), which displays both organic and paid results.
Paid results are highlighted as such on Google and are the result of businesses paying to have their pages show on the top of the list. This can be achieved through Google Ads search campaigns, for example, which charges you whenever an online user clicks on your link. Paid search works by driving traffic to your website through targeted ads that are relevant to your target audience.
Automation can be used to boost PPC performance, and some paid search requirements can be automated to streamline the process. Automation can be used to take care of bid management, the calculation of optimal ROAS and CPA targets, account alerts, PPC reporting, and even the writing of ad copy, but only to a degree.
A paid search specialist or a skilled agency like Verkeer still needs to oversee the process to ensure that your PPC campaigns are implemented perfectly. A human touch is absolutely essential to apply context and leanings over automations, to extract insights from their operation, and to adapt these insights to the unique requirements of your business.
There are plenty of benefits to partnering with an experienced PPC agency. The world of paid advertising is constantly evolving, and the right agency will help you to navigate these changes, achieve great ROI, select the best keywords for your advertising needs, and optimise your website landing pages to improve your conversion rates.
The right agency can also help your business to stay ahead of industry changes as and when they develop, to adapt to these changes more rapidly and thoroughly, and to provide more integrated support wherever it is needed.
The right PPC partner for your business will prove exactly how their past PPC campaigns have helped their clients to boost their conversion rates and sales consistently over time. Your partner should provide you with regular progress updates and reports at your preferred intervals.
Over and above this, they should be willing to build a strong working relationship with you and delve deep into your business’s advertising needs to bring you the ROI you’re looking for.