Digital Consultancy

Digital consultancy is at the heart of everything we do because it brings all of the different digital marketing services that we offer together.  Our clients can work with us in one of three ways – you can engage with us for one digital marketing service or for many, or purely for consultancy – we have the team and skills to do it all. When we oversee the entire digital marketing suite however, we are able to maximise the impact of each one by helping them work together. That said, even if we don’t provide all your digital marketing services, we will always support those who do in any way we can.

Discovery and Analysis

Whether we work across one, multiple or all your digital marketing services, for us, what matters is not just generally achieving great results online but getting the results that matter to you, together. So while we have the specialist knowledge to deliver digital marketing that fuels online growth, we start by listening to you and learning what your values are. We also research and analyse your existing channels and the current market to help inform your strategy.

Prioritisation and Explanation

Part of strategising means deciding on an appropriate rollout of spend and services, prioritising some actions over others to make sure budgets and efforts are used most effectively and cost-effectively. The crucial thing is that we base our recommendations and prioritisations on our research and analysis and then we bring our findings to you with a complete explanation of what and why we’ve landed on our approach. It’s important for us that everyone is on the same page and feels informed about the actions being taken and why.

Execution and Evaluation

The next step is to take our digital strategies, combining planned and responsive campaigns to attract more customers to your business, and put them into motion. As nothing in the world of digital marketing ever stands still, we take a one to three month initial approach, monitoring results, refining our approach and adapting to the evolving algorithms, audience and wider influences that affect how, where and why your target market is searching and engaging online.

After the initial process of setting up your platforms and digital marketing strategy, we look to the future, aiming to achieve cumulatively great results and providing benefits with compound interest.

An omnichannel approach

Through our consultancy service you get the benefit of a connected or ‘omnichannel’ approach to digital marketing, which speaks to the core of what we believe at Verkeer. We think digital marketing should take a channel agnostic approach, where all platforms or services lean on each other and can use each other’s advantages. For example, if SEO can’t target high volume search terms, then PPC can step in so you still get the visibility you want and need. When we have a bird’s eye view of all channels, we can bring them all together.

A client-first seamless approach

That said, whether we look after all your channels or work alongside your internal teams and other external providers, we always want to do whatever we can to maximise results. We will work enthusiastically with all involved to provide a seamless experience. Our team is experienced and skilled in all areas of digital marketing, and we collaborate in everything we do. That means that even if we’re not managing all your different channels, we will still happily offer advice from team members in different service areas if we think it will help you achieve better results, because everything we do is about putting you first.