Search Engine Optimisation (SEO) is the process of making changes to your website to encourage more organic (free) traffic to it. By making adjustments to appeal to the search engine algorithms and best practices, your ranking or position on the Search Engine Results Page (SERP) will increase. Research by Google has shown that the first organic result on a page will see around 32.5% of all clicks, and that page one results get a huge 95% of all search traffic. This is why having an SEO strategy in place is essential for all organisations with an online presence.
Our SEO expertise
With the foundations of our business in SEO, we know all about creating and implementing competitive organic ranking strategies. It doesn’t matter if you’re completely new to the world of SEO or you’ve already got a head start, we can help you to identify the next steps necessary. While some SEO agencies focus on keywords, our holistic approach to organic rankings ensures that your website has not only user-focused copy, but that the technical foundations and off-page techniques are in place to boost your visibility online.
Improvements to the technology, UX and architecture of your website
Creating valuable, shareable content that drives clicks, awareness and conversions
Building a diverse backlink profile to increase your domain authority
Identifying technical issues holding you back such as site speed, mobile experience and metadata
Creation and curation that is relevant, timely and optimised for SEO
Optimise your website for local searches including your Google My Business and maps presence