V e r k e e r
  • Services

    Organic SEO

    Whilst the landscape of SEO is ever-changing and evolving on a daily basis, our expert team at Verkeer has vast experience in the industry dating back to 1999. SEO has come a long way since then and has remained at the core of everything we do. We aim to build from the ground up to form solid foundations with the right structures in place to enable a powerful and effective ongoing SEO strategy. Getting your business to rank competitively for your most important keywords is no easy task and requires tireless work and a lot of expertise to really reach your full online potential.

    That’s where Verkeer can help. By building a successful SEO strategy that combines multiple key organic pillars, we will ensure your website is visible to search engines for the keywords and phrases that are most relevant and valuable to your business through a mix of SEO tactics, media connections and technical expertise. Our team have the understanding and knowhow to successfully guide you through whatever situation you’re currently facing and help you to start prospering online.

    Take a look at some of the work and results we’ve achieved for our clients or get in touch today to see what Verkeer can achieve for your business.

    Organic SEO Specialisms
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    • Technical Optimisation
      Organic SEO

      Technical Optimisation

      We will review the most important aspects of the pages on your website and make the necessary recommendations to ultimately help you rank higher in the search results and earn increased traffic from search engines. This can include refining your site architecture, providing meta data optimisation and a recommended internal linking strategy to name just a few onsite aspects we will optimise.

    • Digital PR
      Organic SEO

      Digital PR

      Working with an array of journalists, bloggers and influencers, we aim to not only achieve a backlink to your website, but instead gain a valuable piece of content relevant to your business that is thoughtfully placed on the most relevant websites with your target audience in mind. This has multiple benefits aside from simply assisting with SEO, such as gaining your business invaluable brand awareness, referral traffic and also social media mentions too.

    • Outreach
      Organic SEO

      Outreach

      The ultimate goal of our SEO outreach is linkbuilding. Despite what you might read on the internet, backlinks are still one of the most essential elements of SEO. We work actively towards building a diverse backlink profile that is achieved naturally through our outreach process.

    • Technical Audit
      Organic SEO

      Technical Audit

      We always aim to conduct a technical audit of your website before starting an ongoing SEO campaign. This way, we can identify and issues that will keep your site from ranking to its true potential. Our audit will examine every technical facet that has a role in SEO, including some of the most important factors such as mobile page speed, backlinks, title tags and meta data.

    • Content Creation
      Organic SEO

      Content Creation

      By devising a content plan that sits alongside your business and takes into consideration any and all industry-specific trends, we can identify highly relevant topics and either produce the content via our in-house content team, or alternatively provide your own content writers with a detailed guide on what to include from an SEO perspective to ensure it’s fully optimised.

    • Local SEO
      Organic SEO

      Local SEO

      Getting your business to rank locally in search engines is often an extremely important factor for many companies. As the name suggests, local SEO refers to the process of optimising your online presence for relevant local searches. We’ll work to optimise your Google My Business and maps presence, as well as aiming to improve your local organic rankings too.

  • Services

    Paid Media

    Paid Media forms another key pillar to our Digital Marketing offering at Verkeer. It is often the foundation on which many great campaigns are built, and from which many have grown into much larger integrated multi-channel accounts. Like SEO, Paid Media is also an ever-changing entity in terms of consumer behaviour, search landscape and the platforms. Our team of specialists constantly have an ear to the ground in terms of industry updates and developments to ensure your business remains at the forefront of paid advertising and more importantly, ahead of your competitors.

    Priding ourselves on being an agile agency, we have the ability and understanding to work with a wide range of businesses in varying industries, along with team members of all abilities. Our team are vastly experienced in every aspect of Paid Media management, from Google Ads and RLSAs to Google Shopping and YouTube ads to name but a few, we’ll be able to help.

    It probably won’t surprise you that 85% of searches in the UK are performed on Google, so utilising Google Ads as a marketing platform is something that many businesses can no longer ignore. Get in touch to find out how we’ve used paid media advertising for our clients or discuss what we could do for your business today.

    Paid Media Specialisms
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    • Paid Search
      Paid Media

      Paid Search

      This is the traditional PPC model that is probably most well-known and well-utilised in the digital marketing world today. Essentially this marketing method provides businesses with the opportunity to advertise their company and/or service within the sponsored listings of a search engine by utilizing key search terms relevant to the ad. A varying fee will be charged by the search engine depending on the competitiveness of a specific keyword each time the ad is clicked. This includes tasks such as ad copy creation and keyword research.

    • Display Ads
      Paid Media

      Display Ads

      By tactically placing a commercial message on selected websites from the display network, we have the power to target specific users with particular traits and interests through the use of text, images, animations, videos or other forms of graphics.

    • Shopping
      Paid Media

      Shopping

      Shopping ads include rich product information, such as product image, price and merchant name, and use data attributes from the product information that you submit in your Merchant Center data feed. Your ads are only shown to people who are already searching for the kinds of products that you advertise – so those people are more likely to take action.

    • Multilingual Ads
      Paid Media

      Multilingual Ads

      If your business serves multiple countries with different languages, we have the in-house ability and experience to create highly relevant ad copy and serve multi-language ads. We always aim to reach the right audiences and through our initial research, we understand their online behaviour and search habits to ensure we communicate the right messages in a clear and easily understandable way.

    • Video
      Paid Media

      Video

      If you have video content that you'd like to use in order to promote your business or service to an online audience, then there are a number of ways in which we can do so to great effect. The most effective methods are generally through YouTube and across the Display Network. On YouTube, your video ad plays before, during, or after other videos. After five seconds, the viewer has the option to skip the ad. Skippable in-stream video ads can appear on YouTube watch pages, on videos on partner sites and apps in the Display Network.

  • Services

    Social Media Advertising

    Social media advertising has become a very important and effective channel for businesses looking to engage and convert customers outside of search engines alone. It’s also an extremely powerful platform for growing brand awareness and your new customer base too. Although there is a great deal of power to be harnessed in social adverting, if you’re unfamiliar with the advertising side of these platforms it can often be a daunting experience and a difficult road to success.

    Verkeer aim to simplify the process of paid social advertising for your business by taking ownership, whilst clearly communicating each component of the work conducted each month, along with the reasoning behind why we undertake these tasks.

    Our social media team has extensive experience in delivering B2B and B2C campaigns across social media for UK & international clients alike. Get in touch today to hear what Verkeer could achieve through social media advertisement for your business.

    Social Media Advertising Specialisms
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    • Brand Awareness
      Social Media Advertising

      Brand Awareness

      Advertising on social media allows us to identify and target the right audiences for your business and capture their attention via an array of different ad sets. Brand recall is one of the strongest drivers in getting consumers to buy, so getting your brand in front of Facebook’s 2 billion monthly users alone could be revolutionary for your business.

    • Lead Generation
      Social Media Advertising

      Lead Generation

      Almost 55% of internet users are on social media in 2019. We utilise the huge amounts of data that is provided to these social media websites to identify the best platforms for your business and cultivate potential customers through a multitude of social media advertising tactics.

    • Community Engagement
      Social Media Advertising

      Community Engagement

      By promoting your brand on social media, we are able to get your products in front of new customers as well as retargeting existing customers or re-engaging potential customers who haven’t yet made a purchase. Using our funnel-based approach, we can take a completely cold audience, familiarise them with your brand through specific messaging, videos or incentives, and ultimately guide them through to conversion. This can be achieved through a variety of different formats such as carousel ads, dynamic ads and collection ads to name but a few.

    • Audience Targeting
      Social Media Advertising

      Audience Targeting

      Arguably the most powerful way to reach a new and highly targeted audience for your business is via social media advertising. With 3.5 billion social media users worldwide, the data these social media sites now capture and harness is higher than ever. We have the ability to target these potentially untapped audiences through location, behaviour, demographics, connections and interests.

  • Services

    Website Development

    At the core of every company’s digital presence, needs to be a good website. It’s the focal point of a brand and can be the main source of revenue for an organisation. In today’s age, the quality of a website is just as important as the quality of the product or service a company provides. The team at Verkeer have built every type of website, on virtually every CMS going, with industry leading developers in pHp and .NET who are constantly pushing the boundaries of the web for our clients.

    Every project we take on starts with a client idea or business objective and builds from there. Whether looking for an informational website, or a website that is going to drive sales and products, we design and develop every aspect from scratch so it’s bespoke to a client and not a ‘Off the shelf’ theme or site. Our team can come into a project at any stage, be it right at the start, after designs have been created, or when another website is already in place.

    We pride ourselves in making sure every single website we create hits the core principles: Fast, Functional, Usable.

    Website Development Specialisms
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    • User Experience (UX)
      Website Development

      User Experience (UX)

      The buzzword in Digital marketing in recent times, and one that takes front and centre of all websites we build. Users want information quickly and efficiently today so the journey that takes them to an end point is as crucial as the end point itself. We look at every touch point and entry point of the website, making sure every action a user can perform on a website is calculated and focused on achieving the end target be it a sign up, a sale, a conversation and everything in between.

    • Design
      Website Development

      Design

      We believe in effective, functional web design, focused on user purpose and intent. When taking on a website design, we immerse ourselves in the business to understand the brand, the values and offering to make sure this is translated into the visual aesthetic of a site.

    • Development
      Website Development

      Development

      With expertise in SEO, we know the importance of having a friendly, fast website that not only meets the expectations of every user, but Google’s ever-changing algorithm. This means your website will be working hard for you, instead of the other way around.