V e r k e e r
Case Study

Pearlfisher

Pearlfisher are an industry leading design agency, specialising in branding and packaging.

The goals of Pearlfisher were clear when we took on the project. Execute an SEO and website project that put the agency on the map as an industry leader.

After a comprehensive analysis of their business, both internally and looking externally at their industry, we begun a complete redevelopment of their website to bring it not just in line with industry standards, but exceeding them. During this process, we simultaneously employed an SEO strategy focusing on Pearlfisher’s experience and expertise, using both long tail terms but securing competitive short tail terms.

The website development and SEO strategy employed by Verkeer has helped our continued growth across all of our global locations.

Jonathan Ford Founder and CEO, Pearlfisher

Partnership

The ongoing strategy for Pearlfisher has seen the agency continually increase in traffic and conversions as well as consistently capture high rankings for major keyword areas.

Alongside the implementation of an effective SEO Strategy, we designed and created the Pearlfisher website, establishing the agency within the digital world. For this project we undertook extensive User Experience and User Interface analysis, as well as workshops with various Pearlfisher departments across the world, to get under the skin of who Pearlfisher are, and who they wanted be online.

With this new found understanding, we designed and built a robust platform, aimed at showcasing the experience and quality that Pearlfisher can deliver to their clients, and taking their design prowess and prestige to the next level. The website has been a continual success and a valuable source of enquiries to their agency.

Our Impact

The work we carried out, both initially and ongoing, has turned Pearlfisher in to an online powerhouse. Our work has led to Pearlfisher ranking in the top spots in Google search results and saw us lead the online conversation surrounding the concept of ‘Premiumisation’. Pearlfisher now rank in the top spot for this new mainstream term and ‘Design Agency London’. Achieving Featured Snippets and high ranking positions has directly led to new business enquiries for the agency.

Results

  • Over 340 First-Page rankings across 3 countries
  • 81% Increase in organic visitors Year on Year
  • 122% Increase in new business enquiries

Work

  • Design
  • Development
  • SEO
  • Strategy

Our team have been working with Google since 1999. In that time we’ve encountered 200 major algorithm updates and kept our clients ranking high every time.