V e r k e e r
Case Study

Mark Warner

Mark Warner, an award-winning travel and holiday provider have been a partner of Verkeer for a number of years.

As a leading company within the luxury holiday market, digital marketing is essential to the growth of their business. Operating in an extremely competitive industry, this makes success all the more difficult.

To ensure we could make any relationship with Mark Warner effective, we knew we had to get under the skin of the company. Understanding the varied and complex business goals of Mark Warner and translating those into tangible digital achievements was the first step. We developed agile and bespoke strategies that focused on the contrasting ‘sun’ and ‘ski’ holiday markets, but require different approaches to achieve results.

Verkeer have continued to deliver an increase in revenue and conversion rate and have completely strengthened our SEO strategy. It is a real pleasure to work with the team on a daily basis.

Vickie Metcalfe Digital & Website Manager

Partnership

We began by understanding what makes each holiday package unique, doing the relevant market research and identifying the most profitable keywords. Then we set about creating a strong strategy that focused on redefining their positions in Google to attract quality traffic from users, with genuine purchase intent. This started with site content.

Working in tandem with the Mark Warner team, we created and optimised existing content for major areas of the website, keeping the user who would most likely book a holiday in mind. As a result of our strategy, we saw a significant increase in both revenue and bookings.

Our Impact

As a result of our agile, yet focused strategy we have grown revenue and delivered some outstanding keyword improvements. Mark Warner now ranks in the coveted position ‘0’ as a featured snippet for a number of high value search terms such as ‘watersports holidays’. As a result of this, you can now hear Mark Warner appear in the rapidly growing voice search world.

Results

  • 39% Increase in bookings in 2018
  • 32% Increase in revenue in 2018

Work

  • SEO
  • Strategy

Our team have been working with Google since 1999. In that time we’ve encountered 200 major algorithm updates and kept our clients ranking high every time.