The big win
increase in transactions for Sun Holidays
Client
Mark Warner
Services
SEO,
Strategy,
Industry
Travel
01.
The Challenge
Mark Warner is an award-winning holiday provider, succeeding in a highly competitive sector. They approached us when they wanted to take their business to the next level with a dynamic approach to digital marketing to ensure continuous growth through driving qualified leads to their website.
Our team knew that we had to understand the company at a deep and meaningful level to produce the results Mark Warner was looking for. We had to understand the unique, complex and varied business goals of their business to translate them into tangible digital objectives and developments.
02.
What we did
Our team developed bespoke and agile strategies focusing on key competitive trends within the holiday market. We then implemented different approaches for each to maximise results.
We took the time to under understand the company, their values, their goals and aspirations in order to maximise on their digital marketing strategy. We had to understand their unique, complex and varied business goals within the travel sector, and then translate them into tangible digital objectives and developments.
Next we researched what makes each holiday package within their collection unique, identifying appropriate target keywords through market research in order to make them stand out amongst competitors.
As a result, we created a strategy that redefined Mark Warner’s position on Google to attract high quality traffic from users with a genuine purchase intent.
Finally, we re-purposed and optimised existing content within their website, alongside developing new content strategies with target users’ needs and search queries in mind.
