The big win
increase in organic transactions
Frasers Hospitality is part of Frasers Property Group, a global hospitality operator with luxury hotels across Europe, Africa, the Middle East, Asia and Australia. They also own the renowned Hotel du Vin and Malmaison hotel chains, recognised for bringing a boutique vibe to a collection of destinations.
The company approached us to help them drive high quality traffic to their website for locations in Europe and the Middle East by increasing rankings for key search terms that were relevant to each location. Our main objectives were to optimise the website and its content, as well as to deliver traffic that would increase bookings via organic searches.
What we did
Our team started by optimising the Frasers Hospitality website to ensure that it could be crawled and ranked by search engines across multi-lingual markets.
Next, we optimised the site to improve the user experience, which included simplifying the online booking process and perfecting the user journey and website experiences.
We then launched a comprehensive SEO strategy to ensure that the site ranked above its competitors for target keywords in each country, helping prospective customers to find them.
After the initial set up, we conducted regular industry analysis within each city in which a Frasers’ property operated, so that we were aware of major upcoming events that could attract potential new customers. This helped to ensure that the site continued to rank high on search pages at key moments in time.