The big win
increase in year-on-year organic traffic.
Client
Schoen Clinic Hospital Group
Services
SEO,
Strategy,
Industry
Healthcare
01.
The Challenge
The Schoen Clinic is a specialist healthcare provider focusing on mental health as well as orthopaedic and spinal conditions. Their Newbridge clinic is dedicated to children and young people aged eight to 25, working with patients and their families to provide first class care and support. They approached our team at Verkeer to help create increased online exposure and Google visibility, driving more targeted traffic to their official website.
02.
What we did
Our team started by developing the Schoen Clinic group’s digital strategy, building long-tail keywords and targeting specific questions that people posed relating to their broad service areas. As a result of our keyword research, the website was better positioned to answer those questions and attract the relevant audience.
Next, we performed deep algorithm research which enabled us to create targeted content relating to the specifics of the group’s services, and fully optimising the information to help search engines find what they were looking for. These actions were in line with the ‘Medic’ update which Google rolled out in August 2018.
Finally, we focused specifically on Newbridge House’s existing website content, optimised the information to meet the new standards set by Google’s Medic update as well.
