The big win

74%

increase in conversion rate

Client

Birmingham Prostate Clinic

Services

SEO,

Strategy,

PPC,

Industry

Healthcare

01.

The Challenge

Birmingham Prostate Clinic is a national centre of excellence, which provides treatment for medical conditions relating to the prostate, bladder and urethra.

They approached us in 2019 to help them increase their their website authority and drive traffic to their site in relation to their key services and treatments through a considered and effective SEO strategy.

02.

What we did

Our team started on the SEO project by acquiring high-authority back-links, which helped to increase the authority of the Birmingham Prostate Clinic’s existing website.

We then worked to keep the website updated and technically sound, which included optimisation in line with the latest best practice outlined in Google’s 2019 Medic update.

Next we researched potential keywords and keyword trends to provide organic content suggestions and optimisation recommendations specifically relating to Birmingham Prostate Clinic’s GreenLight laser prostate surgery service.

Finally, we executed a PPC campaign targeting ‘prostate treatment’ as well as other related terms, driving an average of 3,500 additional sessions to their website each month.

 

03.

Results

74%

increase in conversion rate

23%

increase in organic sessions

3.5k

avg. monthly sessions through PPC

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