The big win
increase increase in organic revenue.
Fishpools is one of the UK’s leading furniture stores with more than 120 years of industry experience.
They approached us when they were looking to partner with an SEO agency that would become an extension of their team. They wanted a clear strategy to drive organic growth on their website, including a clear understanding and careful consideration of their other online channels and how they work together.
Working transparently and prioritising the work that would have the biggest impact was key to ensuring that the site was in an optimal position prior to peak trading over their winter sale. The challenge was to then maintain that technical health whilst driving keyword ranking improvements across key categories, ultimately leading to improved visibility and more high quality traffic to the site.
What we did
We began with a full technical audit to ensure the site was best positioned for both peak trading in the short-term lead up to sale season, and for long-term growth.
Working in collaboration with the Fishpools team on high priority actions enabled us to use the technical audit to identify key elements that led to the site being in optimal position ready for the company’s winter sale.
Initially we focused on key categories, using content to attract attention from and inspire new customers at different stages of the marketing funnel as well as building brand awareness.