V e r k e e r
Opinion

Get your SEO calendar ready for 2020

As we reach the end of 2019, it’s time to start thinking about your 2020 SEO calendar. While many marketing departments are thinking about 2020’s social strategy, SEO calendars are often overlooked – but can form a key part of your organic traffic acquisition strategy.

Start early

In every country, there are a set of yearly events that either fall on the same date each year, or are predictable in their regularity. In January alone, we have:

  • New Years Day
  • Blue Monday
  • Chinese New Year
  • Burns Night

And that’s just for starters, ignoring all the annual trending hashtags such as #worldhugday (falling on Tuesday 21st January in 2020!)

Having an SEO Content Calendar in time will help your strategy

Think about all the other dates you can recall just off the top of your head that occur annually! Valentine’s Day, Easter, Mother’s Day, school summer holidays, Christmas, Black Friday… it’s all predictable and these are all prime times for browsing online! Whether you have a blog with gift ideas, you’re an eCommerce store or even if you’re a B2B business, there is ample opportunity to create content around these key dates.

With predictability being key, there is no excuse not to have your content plan ready for January before the new year even starts. This applies across many marketing mediums and works particularly well for those organic traffic boosts throughout the year.

The impact of Events on SEO

As well as creating content for key dates, you should also look at events on your website. If you don’t currently use events on your website, you’re missing out on additional opportunities for long-tail keywords, organic traffic and some extra SEO boosts.

Having events on your website allows you to write detailed descriptions using keywords, using alt attributes (event names and dates) and will give your visitors another reason to stay on your website for longer.

Linking the events on your website to your social media (hello Facebook and Pinterest!) will also allow you to get some extra ‘link juice’, and those extra website pages are really going to help with showing the search engines that your content is fresh and up-to-date. There are plenty of plug-ins for websites to support events and taking down events once they’ve passed, saving administration time on events management.

Planning your content (reduce, reuse, recycle!)

As we know, there are two forms of content: evergreen and seasonal. The great thing about seasonal content is that it can be reused and recycled and even, regurgitated! So if you’ve got a yearly Valentine’s ball, or a Father’s Day Gift Guide for your products, a quick refresh and repost can be more time-efficient than creating new seasonal content.

Here at Verkeer, we know a thing or two about SEO. Book in a chat with our in-house SEO experts to see how we can help you boost your organic traffic in 2020 with events.

Let us go Over and Above for your company.