We are thrilled to announce that our Managing Director, Hannah Thorpe, will be speaking at the prestigious All Things Performance Marketing Conference on January 24th, 2024. This event, taking place at the OTEAcademy, is a gathering of visionary marketers and leading agency executives from Greece and abroad. It’s an opportunity to delve into the latest trends, technological advancements, and shifting consumer behaviours in the world of performance marketing.

Hannah, with over eight years of search experience and a knack for combining technical SEO with innovative content marketing, will present a session titled “The New World Of Customer Journeys: Navigating the Changing Market with Digital Marketing.” In her talk, she’ll explore the evolving landscape of customer journeys, highlighting the increased touch-points in the conversion process and sharing insights on segmenting brand and non-brand strategies effectively.

Attendees can expect to learn about optimising multi-channel journeys and how to synergise paid channels with an organic top-of-funnel approach. This session promises to be a treasure trove of practical insights and actionable advice, perfect for marketers looking to make a significant impact in their fields.

This conference is not just an event; it’s a convergence of ideas and strategies that are shaping the future of performance marketing. It’s a chance to engage with experts, gain new perspectives, and build mutually profitable partnerships. Whether you are a marketer, brand manager, or an executive from a performance or media agency, this conference offers something invaluable for everyone.

We invite you to join us at this informative and transformative event. It’s an opportunity to network with over 200 professionals, engage in thought-provoking discussions, and bring back knowledge and strategies that will ignite your business growth.

Don’t miss out on this chance to see Hannah and other industry leaders in action. Let’s embrace the evolving state of performance marketing together!


For more information about the conference and to register, please visit All Things Performance Marketing Conference.

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