Digital Consultancy
Opinion
SEO
How travel companies can compete with OTAs and metasearch
Aug 22, 21

With the rapid increase in online travel agents (OTAs) and metasearch websites and apps, it’s easier than ever to book a flight, excursion or hotel in another country. Let’s explore how, as a travel company, you can compete in the digital age…

Content
Opinion
What to do with your old content
May 11, 21

No longer for sale, an out-of-date service or a blog that was only relevant for a short period of time, such as a piece of topical news. But what should you do with your old content?

Opinion
SEO
How is Voice Search Changing SEO?
Apr 17, 21

It’s predicted that in 2020, over half of Google searches will be voice searches, and this figure is set to rise dramatically to around 80% by 2021.

Digital Consultancy
Opinion
SEO
The SEO Checklist For a Successful Website Launch
Mar 06, 21

Great! Your shiny new website is almost ready – but how do you ensure that people will find it? This is where SEO comes in; it sounds like a bit of a marketing buzzword, but Search Engine Optimisation can make all the difference between a successful website launch and a not-so-successful website launch.

Digital training
Opinion
SEO
Google BERT – The new update impacting SEO
Jan 20, 21

Announced on October 24th 2019, Google announced the latest addition to their algorithm: BERT. Affecting 10% of all Google search queries worldwide, this was one of Google’s most updates in years.

Digital Consultancy
Opinion
The Power of Integrated Digital Marketing
Dec 31, 20

‘Integrated Marketing’. We admit it, it sounds like one of those weird marketing buzzwords. Discover some of the benefits of a clear, consistent integrated marketing strategy today.

Digital Consultancy
Opinion
Choosing Your CMS: What is Umbraco?
Dec 15, 20

One of our preferred content management systems is Umbraco. Discover some of the benefits of Umbraco for you as a client.

Content
Opinion
How to develop content your target audience actually wants to read
Dec 05, 20

Is content marketing becoming less impactful, meaningful and ultimately less successful for your business? We explore these questions and discuss what you should be creating and how it should be disseminated?

Opinion
SEO
Social Media Advertising
Social Media and SEO
Oct 18, 20

It is one of the big questions in the world of SEO: is Social Media important to SEO? The answer is that it certainly does, but perhaps not in the ways that first spring to mind, through ‘likes’, ‘shares’ and so on.