Opinion
SEO
Why respecting E-A-T in 2022 is a must
Dec 18, 21

E-A-T stands for Expertise, Authoritativeness and Trustworthiness, each of which are signals Google looks at extensively as part of the Quality Rater Guidelines.

Content
Opinion
SEO
5 key considerations when creating quality content for SEO
Nov 26, 21

Creating quality content for SEO has historically been tricky, with many business owners questioning whether it’s better to ‘optimise for Google’ or ‘optimise for the user’. Luckily, in recent years the two of these have become one and the same.

Opinion
SEO
Google’s E-A-T Explained
Oct 29, 21

There are over 200 factors at play when Google ranks its SERPs, and while hardly any of them have been officially confirmed by Google, what we do know is that page quality is a significant contributing factor when it comes to boosting your organic rankings. In this blog, we explore what Google’s E-A-T is.

Opinion
SEO
Why Competitor Analysis is so important for SEO
Sep 29, 21

There are plenty of tools and resources now that will help you understand what your competitors are doing to be successful, and you can adopt these in your own business! In this article, we discuss why competitor analysis is so important when forming your SEO strategy.

Opinion
SEO
Why ranking in the first 5 positions is important for CTR
Sep 09, 21

In this article, we explore the importance of appearing at the top of the SERP, as well as some tips on improving your Click-through rate (CTR)!

Digital Consultancy
Opinion
SEO
How travel companies can compete with OTAs and metasearch
Aug 22, 21

With the rapid increase in online travel agents (OTAs) and metasearch websites and apps, it’s easier than ever to book a flight, excursion or hotel in another country. Let’s explore how, as a travel company, you can compete in the digital age…

Opinion
SEO
How is Voice Search Changing SEO?
Apr 17, 21

It’s predicted that in 2020, over half of Google searches will be voice searches, and this figure is set to rise dramatically to around 80% by 2021.

Digital Consultancy
Opinion
SEO
The SEO Checklist For a Successful Website Launch
Mar 06, 21

Great! Your shiny new website is almost ready – but how do you ensure that people will find it? This is where SEO comes in; it sounds like a bit of a marketing buzzword, but Search Engine Optimisation can make all the difference between a successful website launch and a not-so-successful website launch.

Digital training
Opinion
SEO
Google BERT – The new update impacting SEO
Jan 20, 21

Announced on October 24th 2019, Google announced the latest addition to their algorithm: BERT. Affecting 10% of all Google search queries worldwide, this was one of Google’s most updates in years.