Creating quality content for SEO has historically been tricky, with many business owners questioning whether it’s better to ‘optimise for Google’ or ‘optimise for the user’. Luckily, in recent years the two of these have become one and the same.
No longer for sale, an out-of-date service or a blog that was only relevant for a short period of time, such as a piece of topical news. But what should you do with your old content?
Is content marketing becoming less impactful, meaningful and ultimately less successful for your business? We explore these questions and discuss what you should be creating and how it should be disseminated?
