Digital Consultancy
Opinion
How to be a market maker
Apr 04, 22

If your market is relatively new or you have a limited budget, or you’re looking to launch an entirely new product or service, you can’t use the same tactics that you would in an established market – the demand simply isn’t there yet. You need to build your own demand. So, how do you do that?

Opinion
SEO
Why respecting E-A-T in 2022 is a must
Dec 18, 21

E-A-T stands for Expertise, Authoritativeness and Trustworthiness, each of which are signals Google looks at extensively as part of the Quality Rater Guidelines.

Digital Consultancy
Opinion
Is Web Design important for Conversions?
Dec 02, 21

Can a beautiful website sell more, or generate more traffic? In our latest blog, we explore the impact of a pretty website, and we might surprise you…

Content
Opinion
SEO
5 key considerations when creating quality content for SEO
Nov 26, 21

Creating quality content for SEO has historically been tricky, with many business owners questioning whether it’s better to ‘optimise for Google’ or ‘optimise for the user’. Luckily, in recent years the two of these have become one and the same.

Digital Consultancy
Opinion
The benefits of an omnichannel strategy for big brands
Nov 14, 21

How do you ensure that your customer experience is seamless wherever your audience find you? This is where an omnichannel marketing approach can help.

Opinion
SEO
Google’s E-A-T Explained
Oct 29, 21

There are over 200 factors at play when Google ranks its SERPs, and while hardly any of them have been officially confirmed by Google, what we do know is that page quality is a significant contributing factor when it comes to boosting your organic rankings. In this blog, we explore what Google’s E-A-T is.

Digital training
Opinion
What is UAT, User Acceptance Testing
Oct 10, 21

In this article, we’ll explore what UAT is and why it’s a necessary part of your next digital project.

Opinion
SEO
Why Competitor Analysis is so important for SEO
Sep 29, 21

There are plenty of tools and resources now that will help you understand what your competitors are doing to be successful, and you can adopt these in your own business! In this article, we discuss why competitor analysis is so important when forming your SEO strategy.

Opinion
SEO
Why ranking in the first 5 positions is important for CTR
Sep 09, 21

In this article, we explore the importance of appearing at the top of the SERP, as well as some tips on improving your Click-through rate (CTR)!