When we partnered with haus & haus in February 2024, our goals were clear: drive significant traffic growth with high-quality, conversion-focused visitors while reducing reliance on paid channels to sustain long-term performance.
However, the website had major SEO limitations, as it wasn’t originally designed with organic search in mind. This required extensive foundational work and close collaboration to address technical gaps and optimise the site for long-term organic growth.
Our solution? A multi-channel strategy with SEO and content at its core, supported by Paid Media to secure visibility across the sales funnel. As the partnership evolved, our scope expanded to internationalise the site, unlocking new markets and positioning haus & haus ahead of the competition.
We started by establishing a strong technical foundation for organic growth. Addressing critical SEO issues, we optimised the site to align with best practices. A detailed competitor analysis revealed untapped opportunities, shaping a content strategy that targeted both new and existing pages to boost visibility and engagement. Key pages were restructured and optimised to ensure maximum performance in search results.
To support the site’s internationalisation, we briefed the development team on implementing Hreflang tags, ensuring Google correctly indexed regional variations. This was pivotal for expanding global visibility and delivering region-specific content to users. We also ramped up content production to target top-of-funnel topics, fostering trust, improving user experience, and identifying growth opportunities to stay ahead of the competition.
On the Paid Media side, we overhauled the Google Ads accounts to boost efficiency and performance. Regular optimisations ensured our paid campaigns aligned seamlessly with SEO efforts – delivering immediate traffic while the long term goal is to steadily decrease the dependency on paid channels for growth.
Finally, we empowered the haus & haus team through training and bespoke best-practice guides. By transferring knowledge and fostering collaboration, we ensured they had the tools to sustain momentum and build on our successes.