Santé Group, a leader in employee benefits offering highly customisable medical insurance options, was ready to take a big step forward. Their existing brands had become fragmented and outdated, making it difficult to communicate a clear and unified identity in the market. To continue scaling, they needed a bold rebrand that brought everything together under one modern website. Alongside this, they wanted to increase targeted customer acquisition and strengthen brand awareness in a competitive B2B landscape.
Verkeer partnered with Santé Group to design and deliver a robust SEO strategy that would power their rebrand and migration.
We built a detailed roadmap covering every critical stage of the transition, from safeguarding rankings and technical SEO foundations to ensuring a smooth user experience.
After launch, we accelerated growth with a targeted plan: reinforcing the link profile, maintaining technical health, and driving visibility through high-value B2B content. This ensured the new website not only reflected a revitalised brand but also delivered measurable growth in search visibility and lead generation.