Connectd came to Verkeer wanting to improve their organic search visibility for key audience segments to increase leads from non-executive directors, business advisors and start ups. They wanted to reach a niche audience through targeted keywords and own their brand SERP entirely against irrelevant competitors.
To address these challenges, we implemented a strategic SEO and reputation management plan. This included integrating on-site reviews, optimising staff profiles and LinkedIn presence, leveraging structured data and third-party review platforms, improving social media strategy, submitting the brand to authoritative directories, and conducting technical SEO enhancements. We also focused on content creation, keyword optimisation, and ongoing site improvements to strengthen Connectd’s search visibility and trust signals.
As part of our long-term strategy, we focused on sustaining and expanding Connectd’s organic search visibility. This involved conducting competitive keyword analysis, refining on-page content to align with search intent, creating high-quality blog posts, case studies, and guides, and collaborating with developers to enhance technical SEO. These efforts ensured continuous growth in search rankings and reinforced Connectd’s authority and trustworthiness online.
By implementing these strategies, we successfully mitigated the impact of negative content, improved Connectd’s search rankings, and reinforced its reputation as a trusted platform for investors, founders, and NEDs.