BM Steel, a powerhouse in the UK steel industry with over 145 years of expertise, faced a major roadblock: four outdated websites running on a restrictive CMS that stifled their SEO potential and user experience. Their fragmented setup was holding them back from organic growth.
They turned to us to overhaul their digital presence by consolidating their websites into a single, modern platform. The mission? Execute a seamless migration within six months while preserving performance, boosting keyword rankings, and driving higher conversions and revenue.
We kicked off the project with a meticulously planned migration, ensuring all four websites transitioned smoothly to a cutting-edge platform without compromising performance. Preserving technical SEO foundations was our top priority to maintain visibility and user experience throughout the process.
Post-migration, we sharpened BM Steel’s competitive edge by optimising category pages, boosting organic visibility, and creating a frictionless on-page experience for users across all channels. This set the stage for sustained growth.
Next, we overhauled their Google Ads and Microsoft Ads accounts, streamlining efficiency and ramping up non-brand performance. To supercharge visibility, we launched targeted Meta Ads campaigns, elevating brand awareness and reinforcing their multi-channel marketing strategy.
This unified, strategic approach didn’t just build BM Steel a robust digital presence—it transformed its online performance, driving stronger conversions, higher revenue, and cementing its position as an industry leader.