Project: Launching A New Website And Driving Organic Growth
Client: Vertus
Services:
SEO
Industry: Property, Real Estate
The Challenge
What We Did
Results
+ 0 Increase

in year-on-year organic traffic.

+ 0 Increase

in organic conversions.

The Challenge

Leading the way in the Build-to-Rent sector, Canary Wharf Group, the team behind Vertus, recruited Verkeer to partner with their design agency and build a website that aligned with the lofty ambitions of their business.

Once the website launched the challenge was entering the competitive London property market, without organic visibility or brand awareness.

We brought Vertus to a competitive organic level: visible on search results for “best apartments” and in local packs for “new developments”.

What We Did
• STEP 1 •

Built a website for Vertus and started an SEO strategy to grow visibility in the London apartment rental and property market.

• STEP 2 •

Added additional pages to the site and further development to increase the opportunity to rank for apartment terms.

• STEP 3 •

Improved the user journey across the site, driving a higher number of enquiries for the different buildings.

Results
212%
increase
in year-on-year organic traffic.
140%
increase
in organic conversions.
1000
ranking
keywords in Google.co.uk.
10%
visibility
through featured snippets.
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