Newbridge House and Schoen Clinic both offer a range of specialist treatments and support to those affected by a variety of physical health conditions. Newbridge House promotes awareness of eating disorders and supports professionals working with young people who suffer from these conditions to ensure optimal and ongoing patient care.
The Schoen Clinic Group approached our team to provide Newbridge House with increased exposure in Google, and to drive more targeted online traffic to their official website.
Our team started developing the clinic group’s digital strategy by building long-tail keywords and targeting specific questions that people posed about eating disorders in general. After we conducted our keyword research, the group’s website was positioned to answer those questions.
We performed deep algorithm research to create targeted content, fully optimised to what search engines are looking for, in line with the ‘Medic’ update which Google rolled out in August 2018.
We optimised Newbridge House’s existing on-site content to meet the new standards set by this update.