Paint My Home - Digital Case Study

The Challenge

Paint My Home provides a comprehensive range of painting & decorating services to offer customers a guaranteed outstanding finish. The business has industry-standard safe operating procedures in place and adhere to the construction industry’s strictest guidelines when carrying out projects of all scopes and sizes.

Paint My Home wanted to expand their current audience pool to attract more potential customers to their website by engaging with them at different stages of their journey, showcasing their expertise and the different services they offer.

With limited resource internally, Paint My Home needed a partner they could rely on to monitor, manage, and drive the website performance across search with a focus on driving more (and better quality) traffic and improving the website experience to encourage more visitors to contact them about their services.

What We Did

• STEP 1 •

Improved tracking set-up across the website through the introduction of additional goals to monitor user interaction and key conversion points.

• STEP 2 •

Paid Search set up and management to expand brand awareness before incorporating a more conversion-focused approach once additional conversion points were available on the website.

• STEP 3 •

Content strategy to identify the key informational queries the audience was searching for and then prioritise the creation of content to meet their needs and engage them higher up the funnel.

• STEP 4 •

On-page optimisation of key service pages across the website to improve keyword focuses and expand content to capture additional keyword opportunities.

Results

65%

increase

in ranking keywords Jan - Sep 2021.

1579%

increase

in impressions.