Mark Warner is a leading company within the competitive luxury holiday sector, and as such, required a dynamic approach to digital marketing to ensure continuous growth.
Our team knew that we had to understand the company at a deep and meaningful level to produce the results Mark Warner was looking for. We had to understand the unique, complex and varied business goals of this travel business to translate them into tangible digital objectives and developments.
Our team developed bespoke and agile strategies focusing on the ‘sun’ and ‘ski’ holiday markets, implementing different approaches for each to achieve desired results.
We researched what makes each holiday package unique and identified appropriate target keywords through market research.
We created a strong strategy that redefined Mark Warner’s position on Google to attract high quality traffic from users with genuine purchase intent.
We re-purposed and optimised existing on-site content and developed new content strategies with users’ needs in mind.