London Sock Company sells luxury men’s socks, and their website was developed for eCommerce, as a platform to showcase the high quality of their product, and to offer style advice to the modern reader in a bid to convert web visitors into paying customers.
Verkeer’s challenge for this client was to increase the London Sock Company’s website traffic and drive eCommerce sales. We were also tasked with positioning this luxury brand as a high-end provider of men’s socks across their key digital platforms.
Our team optimised the website for the London Sock Company’s primary product range search terms.
We provided support on the benefits of ranking long tail keywords for more significant numbers.
We leveraged the company’s partnership with David Gandy to its advantage.
We added on-site SEO enhancements and developed backlinks through directory submissions, article submission, blog creation, online PR, and engagement from notable fashion industry bloggers.