Project: Driving High Quality Leads Through SEO
Industry: B2B
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The Challenge works with some of the largest brands and businesses in the Irish insurance market, including the likes of Aviva, Irish Life, Zurich and Royal London. This online broker offers life insurance, mortgage protection, serious illness insurance, and other essential coverage to its clients and customers.’s business was struggling with difficult market conditions and new competitors in the insurance sector. The agency reached out to Verkeer for help, and we were tasked with improving on their current results and cementing them as a market leader and an authority on insurance coverage within the Irish market.

Our goal was to drive relevant traffic to the client’s website. The ultimate objective was to deliver an increase in enquiries from the site that would convert into paying customers.

What We Did
• STEP 1 •

Our team began implementing digital marketing activities in mid-2017, at a time when was struggling to compete online.

• STEP 2 •

We analysed’s main competitors in the market, as well as their offering and audiences, before developing and implementing a carefully considered and highly-targeted advertising strategy to provide rapid results.

• STEP 3 •

Our strategy started generating highly qualified leads through our Paid Media campaigns across Google Search and Google Display Network re-marketing.

in form submissions in 2019.
in cost per quote in 2019.
in traffic in 2019.
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