Project: Driving Bookings Through Organic Search
Client: Frasers Hospitality
Services:
SEO
Strategy
Industry: B2B
+ 0 Increase

in organic transactions in 2019 across all properties managed

+ 0 Increase

in organic revenue in 2019 across all properties managed.

The Challenge

Frasers Hospitality falls under the Frasers Property Group umbrella – a global hospitality operator that offers luxury serviced hotel residencies across Europe, Africa, the Middle East, Asia and Australia. Frasers Hospitality also own the renowned Hotel du Vin and the Malmaison hotel chains.

Frasers Hospitality appointed Verkeer to drive high-quality traffic to their website for locations in Europe and the Middle East by increasing rankings for key search terms relevant to each location. Our main objectives were to optimise the website and its content, and to deliver traffic that would increase bookings via organic searches.

What We Did
• STEP 1 •

Our team started by optimising the Frasers Hospitality website to ensure that it could be crawled and ranked by search engines across multi-lingual markets.

• STEP 2 •

We optimised the site for users as well by simplifying the online booking process and perfecting the user journey and website experiences.

• STEP 3 •

We launched a comprehensive SEO strategy to ensure that the site ranked above its competitors for target keywords in each country.

• STEP 4 •

We conducted regular industry analysis within each city in which a Frasers property operated, so that we were aware of upcoming major events that could attract potential new customers. This helped to ensure that the site ranked high on search pages in the weeks leading up to major events.

Results
48%
increase
in organic transactions.
36%
increase
in organic revenue.
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