Fishpools were looking to partner with an SEO agency that would become an extension of their team, with a clear strategy to drive organic growth as well as a clear understanding of other online channels and how they work together.
Working transparently and prioritising the work that will have the biggest impact was key to ensure that the site was in an optimal position prior to peak trading over the Winter sale. The challenge was to then maintain this technical health, whilst strategically driving keyword ranking improvements across key categories, leading to improved visibility and driving quality traffic to the site.
Full technical audit to ensure the site is best positioned for peak trading in the short-term, as well as for long-term, future growth
Intense collaboration with the Fishpools team on high priority actions identified in the technical audit that led to the site being in optimal position ready for the Winter sale
With a focus on key categories initially, using content to attract attention from and inspire new customers at different stages of the marketing funnel and build brand awareness