Project: Building SEO Foundations
Client: finnCap
Industry: B2B, Finance
+ 0 Increase

in organic queries in 2019.

+ 0 Increase

in organic traffic to services pages in 2019.

The Challenge

finnCap is a British investment bank based in London. The organisation uses a wide range of expertise across multiple sectors to shape and direct their clients’ companies and products into effective and sustainable investment stories.

finnCap approached us looking for an SEO campaign that would create, develop and grow keyword rankings for their sector and general services areas. The primary metrics for the campaign’s success were to increase website traffic and enquiries via organic traffic.

What We Did
• STEP 1 •

Our team conducted competitor analysis and keyword research to form some on-site content recommendations as the first stage of the SEO campaign.

• STEP 2 •

We supported the finnCap team in creating copy that targeted new high-volume and long-tail keywords for the launch of newer pages on topics like Corporate Finance and Private Fundraising.

• STEP 3 •

We prioritised off-site link-building, adding authority to the website while creating opportunities for the brand to get their message to their target audiences.

• STEP 4 •

We provided technical SEO support and guidance, and suggestions to improve the user journey and lead generation process on the website.

Results
37%
increase
in organic queries in 2019.
21%
increase
in organic traffic to services pages in 2019.
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