Project: Strategy To Drive Search and Social Performance
Client: Easylife
Services:
SEO
Paid Social
Industry: B2B
+ 0 Increase

in sessions 2021 vs. 2019.

+ 0 Increase

in digital revenue 2021 vs. 2019.

+ 0 Increase

in site CTR.

The Challenge

With a predominantly catalogue-focused business model historically, Easylife were looking to expand their digital presence, ensuring that both offline and online channels work in harmony to drive revenue.

With a huge uplift in performance seen during peak Covid times in 2020, Easylife were looking for an agency who could offer strategic support across multiple digital channels to continue this momentum, whilst also understanding and working with offline times to maximise conversions.

After a new site launch in Spring 2021, the challenge was to ensure the site was meeting best practice recommendations and to use Paid Social to boost online presence and drive the sales of key products.

What We Did
• STEP 1 •

Full technical audit to ensure the site is best positioned following the new site launch and beginning to grow Easylife’s online presence across Paid Social, with a focus on seasonal hero products.

• STEP 2 •

The introduction of new sub-categories sitewide to capture keyword opportunity and boost organic visibility, meanwhile on Paid Social we began introducing new products and carousel collections and testing new ad copy and audiences.

• STEP 3 •

Optimising existing category and new sub-category pages sitewide, whilst continuing to grow and diversify the product range advertised on Paid Social.

Results
65.5%
increase
in sessions 2021 vs. 2019.
40%
increase
in revenue 2021 vs. 2019.
11%
increase
in total keyword rankings.
8%
increase
in page 1 rankings.
7%
increase
in site CTR.
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