Project: Targeted Strategy To Drive Organic Traffic
Client: Birmingham Prostate Clinic
Industry: Healthcare
+ 0 Increase

in conversion rate in 2019.

+ 0 Increase

in organic sessions in 2019.

The Challenge

We partnered with the Birmingham Prostate Clinic in 2019 with the task of increasing their website authority and driving traffic around their key services and treatments.

What We Did
• STEP 1 •

Our team started on the SEO project by acquiring high-authority back-links which helped to increase the authority of the BPC website.

• STEP 2 •

We worked to keep the website updated and technically sound, including optimisation for the latest in best practice as outlined in the ‘Medic update’ of 2019.

• STEP 3 •

We researched potential keywords and keyword trends to provide organic content recommendations and optimisations around the client’s GreenLight laser prostate surgery service.

• STEP 4 •

We executed a PPC campaign targeting ‘Prostate treatment’ and related terms, driving an average of 3,500 additional sessions each month.

Results
74%
increase
in conversion rate in 2019.
23%
increase
in organic sessions in 2019.
3.5k
avg. monthly
sessions through PPC in 2019.
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