V e r k e e r
Case Study

Pearlfisher

Pearlfisher are an industry leading design agency, specialising in branding and packaging.

When we first sat down with Pearlfisher, the goals that they had were clear. Our mission was to execute an SEO strategy and website project that put the agency on the map as an industry leader.

After a comprehensive analysis of their business, including an internal evaluation and looking outwardly at their industry and competitors, we began a complete redevelopment of their website to bring it not only in line with industry standards, but to exceed them. Alongside the web development project, we deployed an SEO strategy focusing on Pearlfisher’s experience and expertise, securing competitive search terms and creating long-tail keywords too.

Partnership

The ongoing strategy for Pearlfisher has seen the agency benefit from a continuous increase in traffic and conversions, as well as consistently high rankings for some of the most competitive keywords within their industry.

Alongside the implementation of an effective SEO strategy, we designed and created the Pearlfisher website, establishing the agency within the digital world. For this project, we undertook extensive User Experience (UX) and User Interface (UI) analysis, as well as taking part in workshops with the various Pearlfisher departments across the world, to get under the skin of who Pearlfisher are, and who they wanted to be, online.

With this newfound understanding, we designed and built a robust platform aimed at showcasing the experience and quality that Pearlfisher can deliver to their clients, taking their design prowess and prestige to the next level. The website has been a continual success since, and a valuable source of enquiries to their agency.

Our Impact

The work we carried out, both initially and in the ongoing phases, has turned Pearlfisher into an online powerhouse. Our strategy has led to Pearlfisher ranking in the top spots in Google search results and saw us lead the online conversation surrounding the concept of ‘Premiumisation’. Pearlfisher now ranks in the top spot for this new mainstream term as well as ‘Design Agency London’. Achieving Featured Snippets and high ranking positions has directly led to new business enquiries for Pearlfisher.

Results

  • Over 340 First-Page rankings across 3 countries
  • 81% Increase in organic visitors Year on Year
  • 122% Increase in new business enquiries

The website development and SEO strategy employed by Verkeer has helped our continued growth across all of our global locations.

Jonathan Ford Group Creative Director & Founding Partner

Work

  • Design
  • Development
  • SEO
  • Strategy

Our team have been working with Google since 1999. In that time we’ve encountered 200 major algorithm updates and kept our clients ranking high every time.