V e r k e e r
Case Study

London Sock Company

London Sock Company offer luxury men’s socks. Their website was developed for e-commerce and as a platform to showcase the quality of their product as well as offer style advice to the modern gent.

London Sock Company not only wanted to increase relevant traffic that would convert into sales but also position the brand digitally as a high-end provider of quality socks.

Verkeer have been an invaluable partner for London Sock Company since we first began. Their approach to our SEO has helped drive our strong growth.

Ryan Palmer Co-Founder, London Sock Company


The first aspect of our strategy was simply good hygiene; optimising the website for London Sock Company’s product range terms.

Initially, the founders believed a successful strategy would have to focus on high volume, generic keywords such as ‘mens socks’ and “socks”.  However, our experience and research highlighted the benefits of ranking for significant numbers of ‘long tail ‘(niche) keywords that afforded those searching with intent, through terms such as ‘socks to wear with black tie’ & ‘socks for date night’.

This strategy was complimented by leveraging the company’s David Gandy partnership, along with a combination of on-site SEO enhancements and backlink development via a mixture of directory submissions, online PR, article submission, blog creation and engaging with notable bloggers from the fashion

Our Impact

Initial successes included a two-thousand-pound sale for a wedding party after our target keyword began ranking on the first page along with a number of long and short tail keywords.

In a market as competitive as Ecommerce, our strategy has allowed us London Sock Company to establish a strong online presence against international companies such as Amazon and top domestic department stores.


  • 39% Increase in revenue Year on Year
  • Over 480 First-page rankings on Google


  • SEO
  • Strategy

Our team have been working with Google since 1999. In that time we’ve encountered 200 major algorithm updates and kept our clients ranking high every time.