V e r k e e r
Case Study

Leaders in Oncology Care

Part of HCA Healthcare UK, Leaders in Oncology Care (LOC) is a leading private cancer clinic.

Their specialists deliver outstanding patient care and cutting edge treatments across multiple clinics in the UK.

LOC had the goal of increasing patient volumes at their clinics by improving online visibility through a new website that would provide relevant information and facilitate contact with potential patients.

Working with Verkeer has given us the digital presence that reflects our reputation within the market.

Guy Reynolds LOC Chief Executive Officer


We began by getting a thorough understanding of how LOC operate internally so we could create a website with appropriate functionality. Particular effort was made on the appointment request journey to ensure this was fully optimised for visitors looking to contact the organisation.

After learning more about treatment types and the patient pathway we carried out extensive research around the most commonly used search terms. From there we identified our target keywords and developed an SEO strategy that would place LOC in prime positions and help potential patients.

Our Impact

Working alongside expert Consultants and Senior Management to deliver a complete website design and rebuild

  • Implementation of a targeted SEO strategy to achieve the objective of increasing patient online enquiries and revenue
  • Development of a digital patient pathway
  • Pioneering an online Cancer Second Opinion Service

We have established a strong digital partnership with LOC, building on the success of the initial website project and now carry out a long-term SEO campaign which continues to attract new patient referrals.

3 main sources of referrals were identified and targeted SEO campaigns were developed to position LOC in prime traffic driving positions

Patients – keywords focussed on innovative treatments and rapid access

Primary care and Secondary care(HCP) – keywords focussed on top specialists and expertise available at LOC


  • 476% more visitors to Specialism pages Year on Year
  • Over 640 First-Page rankings in Google


  • Design
  • Development
  • SEO
  • Strategy

Our team have been working with Google since 1999. In that time we’ve been through just under 200 major algorithm updates and we’ve kept our clients ranking high every time.