V e r k e e r
Case Study

Birmingham Prostate Clinic

Birmingham Prostate Clinic (BPC) provides patients with the most advanced Urological treatments in the UK.

Partnership

Starting in 2019, we partnered with the Birmingham Prostate Clinic to increase their website authority and drive traffic around their key services and treatments.

Our Impact

We started on the SEO project by acquiring high-authority backlinks which, in turn, helped to increase the domain authority of the BPC website. On an ongoing, basis we have kept the website up-to-date and technically sound, and this includes optimising for the latest in best practice including the ‘Medic update’ in 2019.

By researching potential keywords and keyword trends, we were able to make organic content recommendations and optimisations around their GreenLight laser prostate surgery service.

These content recommendations made the BPC website rank on the first page of Google for more than 20 GreenLight treatment keyword terms, which was a crucial part of their offering. The keywords they ranked for varied in intent from ‘GreenLight prostate surgery’ and ‘What is GreenLight laser prostate surgery’ to ‘GreenLight laser prostate surgery recovery’ and ‘GreenLight Birmingham’.

At the same time as our SEO activity, we executed a PPC campaign targeting ‘Prostate treatment’ and related terms, driving an average of 3,500 additional sessions each month, and an increase to conversion rate of 74% across 2019.

Results

  • +3500 Average Monthly Sessions led by the PPC campaign in 2019.
  • 23% Increase in Organic Session in 2019.
  • 74% Increase in Conversion Rate in 2019.

Work

  • SEO
  • PPC
  • Strategy

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