Frasers Hospitality, part of the Frasers Property Group, is a global hospitality brand with a portfolio of luxury hotels and serviced residences across Europe, Africa, the Middle East, Asia, and Australia. The group also owns the iconic Hotel du Vin and Malmaison brands, both known for their boutique style and distinctive character.
Frasers Hospitality partnered with us to drive high-quality organic traffic to their website for properties across Europe and the Middle East. The goal was to improve search rankings for location-specific keywords, attract relevant audiences, and increase direct bookings. Our approach focused on optimising both the website’s technical performance and its content to deliver measurable growth in organic visibility and conversion rates.
We began by optimising the Frasers Hospitality website to ensure it could be effectively crawled and indexed by search engines across multiple languages and regions.
Next, we focused on enhancing the user experience, simplifying the online booking process, and refining the customer journey to make browsing and booking seamless for visitors.
We then implemented a comprehensive SEO strategy designed to help Frasers Hospitality outperform competitors for key search terms in each market. This ensured that prospective guests could easily discover their properties when searching for accommodation in target destinations.
Once the foundations were in place, we carried out ongoing industry analysis for every city where a Frasers property operates. By tracking major events and travel trends, we were able to anticipate surges in demand and keep the website ranking highly during key booking periods, driving consistent visibility and new customer acquisition.