The Royal Parks partnered with us as they began planning and building a new website to showcase their stunning London destinations. They were looking for a digital partner who could establish strong foundations and guide them toward long-term online success.
The main objectives of the project were to conduct a full audit and analysis of their existing website and digital marketing activity. This allowed us to uncover insights into their audience behaviour, user journey, and overall market performance. These findings then informed the new website brief, ensuring the design and functionality aligned with their business goals and audience needs.
At Verkeer, our priority was to help The Royal Parks achieve their digital ambitions. We provided strategic direction, paid search management, and content consultancy, all aimed at improving their online visibility, enhancing user engagement, and driving high-quality traffic to their site.
We started by carrying out a comprehensive technical audit of The Royal Parks’ existing website and marketing activities to uncover key performance issues and opportunities for improvement. This included a full review and restructure of their Google Ads accounts to ensure campaigns were running efficiently.
Next, we developed a set of optimisation recommendations for their blog and landing pages to support The Royal Parks’ summer campaign. This involved campaign setup, keyword targeting, and paid search optimisation, creating a multi-channel strategy that aligned with their Nature campaign objectives.
Following this, we focused on ongoing content recommendations across the main park landing pages to strengthen keyword rankings and boost overall visibility in search results. On the paid side, our efforts centred on building park-specific campaigns, launching broader awareness campaigns, and improving the quality and performance of brand ads to maximise reach and engagement.