Canary Wharf Group, a leader in the build-to-rent market and the team behind the premium rental brand Vertus, approached us to collaborate with their design agency on developing a website that reflected their vision and business ambitions.
Following the launch, the main challenge was to establish the site’s presence in the highly competitive London property market, where Vertus was entering with little organic visibility or brand awareness.
Through a focused SEO strategy, we elevated Vertus to a strong competitive position, driving visibility for high-value search terms and helping the brand gain traction, attract qualified leads, and achieve its wider growth goals.
Working closely with their design agency, we helped build the Vertus website and kicked off an SEO strategy to grow their online visibility in London’s competitive apartment rental market.
From there, we added new pages and introduced site enhancements to create more opportunities to rank for high-value apartment-related search terms that supported the company’s goals.
Finally, we focused on improving the user journey across the site, making it easier for visitors to explore each building and its unique features. This led to a steady increase in qualified leads and stronger engagement from potential residents.