haus & haus

We began by building a solid technical foundation to support long-term organic growth. After addressing key SEO issues, we optimised the site in line with best practices to strengthen performance. A detailed competitor analysis uncovered untapped opportunities, which informed a content strategy focused on improving both new and existing pages to increase visibility and engagement. Core pages were restructured and refined to perform more effectively in search results.

To support the website’s international expansion, we worked closely with the development team to implement Hreflang tags, ensuring that Google indexed the correct regional versions of each page. This played a crucial role in improving global visibility and delivering locally relevant content to users in different markets. We also expanded content production to cover top-of-funnel topics that build trust, enhance user experience, and drive awareness across the buyer journey.

On the Paid Media side, we restructured and optimised the Google Ads accounts to improve efficiency and performance. Ongoing adjustments helped align paid campaigns with SEO efforts, driving immediate results while working toward the long-term goal of reducing reliance on paid channels for growth.

Finally, we equipped the haus & haus team with the knowledge and tools to maintain success through hands-on training sessions and custom best-practice guides. This collaborative approach ensured they could continue to build on the progress achieved and sustain strong performance into the future.