Bell Group, one of the UK’s leading commercial painting and decorating contractors, needed a digital transformation that matched their expertise and nationwide presence. Their previous website had become outdated, limiting its SEO potential, user experience, and ability to showcase the full scope of their services.
They partnered with us to develop a modern, high-performing website that would strengthen their online visibility, highlight their capabilities, and drive meaningful engagement. The project needed to be delivered efficiently, with a six-month deadline from start to finish.
We began by setting up advanced tracking tools to measure performance and gather meaningful insights. This allowed us to make informed, data-driven decisions throughout the project and build a strong foundation for Bell Group’s long-term digital strategy.
Once tracking was in place, we focused on optimising Bell Group’s core service and sector pages. By improving these pages for both SEO and user experience, we helped the website better reflect their expertise while making it easier for visitors to explore their services.
This targeted approach transformed Bell Group’s online presence and delivered real results, including a marked increase in website enquiries and a stronger position for ongoing growth within their industry.