Birmingham Prostate Clinic is a leading national centre specialising in the diagnosis and treatment of prostate, bladder, and urethral conditions.
In 2019, the clinic approached us to help strengthen its website authority and increase traffic for key services and treatments. The goal was to develop a focused and effective SEO strategy that would boost visibility, attract patients searching for relevant medical expertise, and position the clinic as a trusted authority in its field.
We began the SEO project by building high-quality backlinks from trusted medical and industry-related websites, helping to boost the authority and credibility of Birmingham Prostate Clinic’s online presence.
Next, we focused on keeping the website technically optimised and up to date, aligning it with Google’s latest best practices, including key recommendations from the 2019 Medic update.
We then conducted in-depth keyword research to identify valuable opportunities and trends, using these insights to guide content creation and optimisation. This included developing targeted recommendations around the clinic’s GreenLight laser prostate surgery service to capture more relevant search traffic.
Finally, we launched a PPC campaign focused on “prostate treatment” and related search terms, generating an average of 3,500 additional website sessions per month and helping the clinic reach more patients seeking specialist care.