Looking up at modern glass skyscrapers against a cloudy sky, reflecting surrounding buildings. The scene conveys a sleek, urban, and contemporary tone.

The big win

+1M

additional monthly impressions in Google Search Console.

Client

Moneycorp

Services

SEO,

Strategy,

Industry

B2B

01.

The Challenge

Moneycorp helps both businesses and individuals manage a wide range of payment needs, from foreign exchange to personal transfers abroad. The company had previously carried out some SEO activity, but with a new market positioning underway and a growing international presence, they needed a central partner to strengthen their visibility in the UK market.

Traditionally, Moneycorp was best known for its Personal services, including currency exchange and support for sending money overseas. In 2021, however, they set out to shift focus toward their Business offering, which represents longer-term, higher-value growth opportunities. This was a challenging move in an already competitive space, while still maintaining momentum in the Personal sector.

Our challenge was clear: increase both business and personal sign-ups through the website and grow Moneycorp’s online visibility by targeting non-branded search terms.

02.

What we did

ChatGPT said:

We began with a full technical audit of the website to identify and resolve any issues affecting search performance. Our team then provided hands-on implementation support to ensure all fixes were correctly applied.

Next, we carried out an in-depth keyword landscape analysis, first identifying sitewide opportunities and then drilling down into high-impact terms specific to the Business sector.

Using these insights, we optimised on-page elements across key areas of the site. This included expanding existing content where needed and refining copy to better target priority search queries.

Finally, we developed a content strategy aligned with Moneycorp’s core business objectives, designed to capture relevant search demand and meet the needs of their target audiences.

03.

Results

+1M

additional monthly impressions in Google Search Console.

+27%

increase in private sign ups

+27%

increase in corporate sign ups

+28%

increase in the number of keywords ranking on page 1

+25%

average increase in clicks

Dive into...

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