Hello.ie partners with some of the biggest names in Ireland’s insurance market, including Aviva, Irish Life, Zurich, and Royal London. As an online broker, they provide a range of essential products such as life insurance, mortgage protection, and serious illness cover to both individuals and families.
Facing tougher market conditions and increased competition, Hello.ie approached Verkeer to strengthen their digital performance. Our challenge was to build on their existing results and establish the brand as a leading authority in Ireland’s insurance industry.
Our strategy focused on driving highly relevant traffic to the website, with the end goal of increasing qualified enquiries and turning more of those visitors into paying customers.
Our partnership with Hello.ie began in mid-2017, during a period when the company was finding it difficult to stand out in an increasingly competitive online market.
We conducted a detailed analysis of Hello.ie’s key competitors, their offerings, and their target audiences. Using these insights, we built and launched a highly focused digital advertising strategy designed to deliver fast, measurable results.
Through paid media campaigns on Google Search and re-marketing across the Google Display Network, we quickly began generating a steady stream of high-quality leads for Hello.ie.