Paint My Home provides a complete range of professional painting and decorating services, delivering exceptional quality and a guaranteed outstanding finish. The company follows the highest safety standards and complies with the construction industry’s strictest guidelines for projects of all sizes and types.
To grow their audience and attract more potential customers, Paint My Home wanted to engage users at every stage of their journey by showcasing both their expertise and the wide range of services they provide.
With limited internal resources, they were looking for a reliable partner to monitor and manage website performance, drive more high-quality traffic through search, and improve the overall user experience to encourage more visitors to get in touch about their services.
We kicked things off by improving the website’s tracking setup, adding new goals to measure how users were interacting with key pages and where conversions were happening. This gave us clearer insights to guide our decisions as the campaign evolved.
From there, we built a Paid Search strategy that started with growing brand awareness before shifting towards a more conversion-focused approach once we had stronger tracking in place.
At the same time, we put together a content strategy to find out what people were actually searching for and created useful, engaging content to answer their questions and build trust early in their journey.
Finally, we gave the main service pages a full on-page refresh, refining keywords and expanding the content to capture more search opportunities and improve the site’s visibility across key terms.