We began by addressing the technical SEO issues that were holding the site back. By restructuring location pages and canonicalising URLs, we removed duplicate content and consolidated SEO authority, resulting in stronger rankings for key service areas. We also refined site navigation to prioritise high-traffic, keyword-focused pages, improving both visibility and usability.Our technical improvements continued with optimised page titles, better indexing, faster site speed, and enhanced tracking systems to provide clearer performance insights.We then focused on local SEO, replacing duplicate content on area pages with unique, keyword-targeted copy tailored to each location. This made the site more competitive in local search results and improved visibility across core service areas.Finally, we refreshed the main service pages using competitor analysis to guide stronger content and more effective on-page optimisation. These combined efforts delivered higher rankings, a better user experience, and positioned Enviro Skip Hire as a modern, customer-focused leader in waste management.