Connectd approached Verkeer with the goal of strengthening their organic search visibility across key audience segments to generate more leads from non-executive directors, business advisors, and startups. They wanted to reach a highly specific audience through targeted keyword strategies and establish full ownership of their brand search results, eliminating competition from unrelated or irrelevant brands.
To overcome these challenges, we developed a comprehensive SEO and reputation management strategy. Our approach included integrating on-site reviews, optimising staff profiles and LinkedIn visibility, implementing structured data, and utilising third-party review platforms to build credibility.
We also enhanced the brand’s social media presence, submitted Connectd to reputable industry directories, and carried out key technical SEO improvements. Alongside this, we produced targeted content, refined keyword optimisation, and implemented ongoing site enhancements to strengthen visibility and trust signals across search results.
As part of a longer-term plan, we focused on sustaining and growing Connectd’s organic search presence. This involved in-depth competitor keyword research, optimising on-page content to match user intent, and creating high-quality blog posts, case studies, and resources that positioned Connectd as an industry leader. We also worked closely with developers to continuously refine technical SEO performance, ensuring the site remained fast, user-friendly, and search-ready.
These combined efforts helped reduce the impact of negative content, improve search rankings, and strengthen Connectd’s online reputation as a trusted platform for investors, founders, and non-executive directors.