BM Steel, a leading name in the UK steel industry with more than 145 years of experience, was facing a major challenge. The company was operating four outdated websites on a restrictive CMS, which limited both SEO performance and user experience. This fragmented setup was preventing the business from achieving its full potential for organic growth.
BM Steel partnered with us to transform its digital presence by merging all websites into one modern, high-performing platform. The goal was clear: deliver a smooth migration within six months while maintaining existing performance, improving keyword rankings, and increasing conversions and revenue.
We began the project with a carefully planned website migration, ensuring all four BM Steel sites were seamlessly consolidated into a modern, high-performing platform without any loss in functionality or visibility. Maintaining technical SEO integrity was our top priority, allowing the brand to retain its rankings and deliver a smooth user experience throughout the transition.
After the migration, we focused on strengthening BM Steel’s organic performance. Category pages were fully optimised, search visibility was improved, and on-page experiences were refined to create a faster, more intuitive journey for users. These updates laid the groundwork for long-term growth and stronger engagement.
We then revamped BM Steel’s Google Ads and Microsoft Ads accounts to increase efficiency and boost non-brand performance. To further expand reach, we introduced targeted Meta Ads campaigns that elevated brand awareness and supported the wider multi-channel strategy.
The result was a unified and future-ready digital presence. This strategic approach not only enhanced BM Steel’s visibility and lead generation but also delivered measurable increases in conversions, revenue, and overall online authority.